For text marketing users, one thing hasn’t changed in the digital age: you need to handle your brand with utmost importance. In today’s world of budget cuts and scrutiny, the best way to ensure your own success is to have an air-tight business case like text marketing. And thus you need to be willing to stand behind it.
This brings us to common short codes (CSCs), the five to six digit numbers that power SMS marketing campaigns. When purchasing a CSC, either get a dedicated code, one absolutely for your use, or share a code with anyone else who wants it. In comparing the two, it’s easy to see the paybacks of having total governance, especially if you’re running between regional and national campaigns.< ... Read more »